Why are advertisers flocking back to cinema theatres?
Over the past three years, ad revenues have doubled for almost every major theatre chain in India, hitting a total of roughly Rs 250 crore in 2010-11. This is over a fifth of what advertisers spent on radio and a third of their online ad spends in the same period. At a 35-40 per cent rise year-on-year, cinema advertising is growing faster than online, radio or overall advertising growth, where the annual growth is about 11 per cent.
As reported on DigitalMedia-World.com.
Qube Cinema delivered a high bit-rate 4K stereoscopic DCP through two Barco projectors on an 80’ by 60’ Giant Screen to a live audience at the Moody Gardens Digital Cinema Symposium in Texas earlier this month.
CineEurope 2011, Booth #400
Amsterdam: June 14, 2011… Qube Cinema, a world leader in digital cinema technology will present the new Qube Xi 4K Integrated Media Block; QubeMaster Xport, a DCP mastering plug-in for Final Cut Pro users; Qube KeySmith, a KDM generating system, along with the company’s XP-D digital cinema server at CineEurope in Amsterdam, June 27-30. Building on technologies developed by parent company Real Image, Qube Cinema offers filmmakers, post facilities and exhibitors an easy path into the rapidly growing world of digital cinema.
Complete Digital Cinema Mastering for Final Cut Studio
NAB 2011, Booth # C10514A1
Las Vegas, NV: April 11, 2011 … Qube Cinema is introducing QubeMaster Xport at NAB 2011 in Las Vegas, providing a full Digital Cinema Package (DCP) mastering solution for Final Cut Pro ® users. Qube will also present the product at the Final Cut Pro User Group’s SuperMeet. Built on Qube’s proven mastering technology, the QubeMaster Xport plug-in gives filmmakers, post houses, and pre-show content creators a seamless workflow from editing through finishing and DCP mastering.
CinemaCon 2011, Booth #407A